Pop Up Events and Structures

Pop-up events have become a huge success. The here today and gone tomorrow culture is upon us and companies and brands are using these events to engage with the target audience on a daily basis. Here we talk about why these are becoming ever so popular and how Evolution Domes Pop Up Event Structures may be able to help you with this.

Whether it be a pop up café in Stoke-On Trent or a Pop up Gaming Festival in Cardiff the general public does not seem to be able to get enough of these events and Large Brands, Companies and organisations are only too happy to accommodate.
With a pop up event, there is a huge amount of FOMO (Fear of Missing Out). When a pop up brand or event comes to your local town you know it’s only there for a matter of time, you plan to attend and do what you can to attend even if this is a free event. Why….Because you know its short-term, you know this won’t be this close to you again and of course…The FOMO.

Brands now need to have that touch point with their consumers, it’s the normal. We are seeing more and more of this with the pop up events using Social media to rapidly grow the audience from that event and make what they are doing viral.

Pop Up Inflatable Structure to ensure cost effective marketing
Many people think of Gazebos, Converted Containers, and marquees when visualising Pop Up Event Structures and events, however those who have had the experience of a Pop up Inflatable Structure will remember the Unique Eye Catching Design, The branding and quite possibly refer to it shape and branding such as the “Nuffield Inflatable Luna” or the “Tom Tom Inflatable Dome”

Using an Inflatable Structure offers many benefits to help your brand stand out and engage but the main reason is probably the rapid set up time. This is important in the Pop up scene because most often the space that the event is taking part on comes at a high premium and can only be accessed and worked on within a small out of hour’s window.

So to summaries. Why a Pop up Event Structure and Pop Up Event.

Curiosity – A Pop Up Inflatable Structure is something out of the ordinary, it’s going to stand out and instantly people and going to be inquisitive and want to engage.
Need – this structure is welcoming and exciting, I want to have whatever is on offer here
FOMO – Everything about this experience and event is clearly temporary and short term. A Temporary Location, A Temporary Event and a Temporary Structure – I must take action to attend and engage ensure I benefit from what is on offer before it isn’t available anymore.